It must be fairly rare for an English Council putting up a sign gets worldwide publicity, but we seem to have managed it. This, of course, is the 'Basildon' sign that Basildon District Council has erected on the A127 in order to promote the Basildon Enterprise Corridor, which stretches down that highway. There is more to it than that of course; the sign is part of £400,000 project to replace and improve dozens of signs and to tidy up the Fortune of War intersection, which is a key entry point to the District. The point, which has been lost on some critics, is to improve the infrastructure that supports over 40,000 of local jobs, and hopefully to increase that number.
Anyway, it has garnered a great deal of interest in the media as far away as Australia. Better yet the coverage has generally been positive. I think that the sign looks good and that it does its primary job. There's no way you can speed down the A127 now and not notice when you get to Basildon District.